*The truth Is, no one can promise you Google’s first page, with one exception.
Google Ads/PPC
*exception*
No one can promise you the first page of Google. Unless, of course, you pay for Google Ads (formerly AdWords).
This is the ONE (and only) guaranteed way to get your business onto the first page of Google almost immediately. With careful implementation, there is a lot of opportunity in Google Ads. These users are unlike other users of search.
Ready to explore Google Ads?
Google Map/Local SEO
Google My Business (GMB), or Get Your Business Online (GYBO), is a relatively easy way to get your business onto the first page of Google, quickly.
GMB will put you in Google’s map, give you a Knowledge Panel in search and more.
Best of all, it is free. (Not completely free because time is money. But Google does not charge you. In fact, they encourage your participation in GMB.)
Ready to explore Google My Business?
Google Organic/SEO
These are the ten blue links in search. The efforts to be in these ten are typically referred to as search engine optimization or SEO.
It is often just as expensive as Google Ads to get into these top ten links.
Google does not want to be “optimized”. They just want great content.
Ready to explore Google Organic?
Why Should You Care About Google?
Google is the biggest search engine, by far. These stats are from 2011 but they have been holding steady for eight or more years.
By 2018 it was safe to say that everyone in America was on the Internet. With 98% of the under thirty crowd on the Internet and over 60% of the over-60-crowd on there as well, then that is just about everybody.
If your business is not appearing on Google, not marketing on the Internet, then you are missing just about everybody!
Google Search Ads
A small percent of searchers click on the Ads. Most searchers know by now that these are paid ads. Your business didn’t get here because it was voted up there, which is, in essence, true for organic listings. Its there because you paid to put it there.
The searchers who click on these ads are a unique and dedicated group. They are absolutely NOT replaced with organic. These people are in a hurry. These searchers are more motivated. They want it now!
If you don’t advertise then you will not get these particular searcher’s click.
Organic ranking can benefit from an accompanying ad as well. That is, “even when advertisers show up in the number one organic search result position, 50% of clicks they get on ads are not replaced by clicks on organic search results when the ads don’t appear.”
You Need Digital Marketing Consulting If:
- You are not sure what to do next. From your website to the search engines, from blogging to social media, how do you know what should you do next? Digital Marketing can be very confusing. It has a lot of moving parts.
- You’d like to keep your Digital Marketing costs down by keeping, as much of it as you can, in-house. You are an expert in your business. How much do you want to pay to get someone else up to speed?
You need a Digital Marketing expert that is available to you whenever you have a question. You need someone who is knowledgable and who can help you get more out of your Digital Marketing.
Ready to explore Digital Marketing Consulting?